Published: July 2017
Price: £7,500 (Incl. 20% UK VAT)
To order call: +44 (0)1270 878850
Lightwords collects and retains proprietary quantitative and qualitative information about wide format market applications, which we categorise into seven application groups. Each application is profiled for production ink technology, substrate, analog to digital transition, and application demand (placement and replacement rate). Shipment volumes are calculated from a range of data-points and tested against primary research findings.
The result is a comprehensive MS Excel workbook with numerous data-points against which you can track and measure your business performance.
Lightwords also tracks hardware, media and ink shipments, from OEM verified data sources, back three years and we forecast four years.
We also track and forecast media by the printer ink technology and, for a wide range of media types.
Need a country level or printer width breakout, or a brand share? Then yes, we can do that as well.