Given the pace of change in markets today, you need a team which not only understands the mindset of the most habitual, social media users but, can place their trends in a strategic context.

That is what the Lightwords team brings to the table. Decades of experience and understanding of market change and drivers, applied to todays’ fast changing world.

Our Team

Peter Mayhew. Director & Senior Analyst 

​Connected to imaging industry decision makers, leaders and influencers worldwide, Mr Mayhew is a results-driven market analyst with a thorough understanding of the latest product and technology trends in the digital imaging and printing markets.

He has deep insight into adjacent industries including; commercial printing, recycled papers and, original and aftermarket inks and toners.

Mobile: +44 (0)779 332 4454



David Rocheleau. Independent Consultant & Market Analyst

David Rocheleau has more than three decades of experience in the printer and supplies industry with specific expertise developing and delivering custom research.

Most recently he held the position of Vice President of Custom Research at Photizo Group. Prior to its acquisition, he held the same position at Lyra Research. At both companies he was responsible for the research direction, execution, and delivery of their custom research projects.

David has completed hundreds of proprietary research engagements for clients throughout the U.S., Europe and Asia. He is a frequent speaker at client events delivering research findings, proprietary analysis, market sizing forecasts and strategy guidance.

Prior to joining Lyra Research, Mr. Rocheleau was director of marketing at S.D. Warren Company. Mr. Rocheleau has also held senior marketing positions at both NEC Technologies and OKI. He holds undergraduate degrees in psychology/philosophy and engineering as well as a graduate degree in business.

Phone: +1 508 842 5602


Masahiko Ikeda. Future Assist Co.Ltd

Masahiko Ikeda has more than 35 years of experience in the imaging industry. He worked for Fuji Xerox, Lexmark International and Photizo Group mainly, involving Printing, AI, PC and Digital Transformation areas like the IT related field as head of Japan operation, sales and marketing, consultant. He established Future Assist Co., Ltd in Tokyo last year and consulting related to DX, Printing and HR Tech business are promoted as a CEO. He has been engaged in our business as Japanese exclusive agent of LightWords from October, 2020.

Mobile: +81 80 3723 1206
Phone: +81 3 6868 3174

Tom Baratz. Independent Consultant & Market Analyst

Mr. Baratz has industry experience in printing and software technologies gained through work with OEM’s, as an IT end user, and as a research consultant.

His expertise spans commercial digital printing, publishing and imaging markets including colour printers, copiers, supplies, scanners, managed services, and document and workflow solutions.

Previously, he was Senior Project Manager and Industry Consultant for Lyra Research, Inc.

Phone: +44 (0)1270 878850



Don Franz. Group Publisher. Photo-Imaging News Inc.

Don Franz has been involved in the photography / photofinishing industry for 40 years,covering both the consumer and professional segments. As Group Publisher of the Photofinishing News International Media Group, he is responsible for their periodicals, the International Business Forum conferences in China, Germany, India and the USA,various published reports and the Global Syndicated Market Forecasting Program, which tracks nine individual countries in the Asia-Pacific region as well as sub-regional trends.

Don also writes for several international photo-imaging industry publications. He has been involved in many of the IS&T International Symposia on Photofinishing, and has spoken to numerous professional groups in the Australia, China, Europe, India, Japan,South Africa and the USA. Don frequently travels to international destinations, attending conferences and tradeshows as well as visiting photo industry members to help in his analysis of the local / regional markets.

​Photo Imaging News
10915 Bonita Beach Rd #1091
Bonita Springs FL 34135 USA
Phone: +1 239 992 4421 (GMT -5)
email: ​